Thursday, February 12

Good Morning: Stop Frontin'  

This video is my 3rd favorite video of all time...
I would say number 1 but I'd only end up contradicting myself...
Directed by the incomparable PAUL HUNTER.

"Frontin'", is a 2003 song by producer Pharrell. The title refers to putting up a facade (or false 'front'), typically to impress peers. The song features rapper Jay-Z, is written by Pharrell and produced by The Neptunes. At the time he insisted the single was a one-off, and that he was purely a producer and not a rapper/singer in his own right. However, he has since released his own solo album, In My Mind.

"Frontin'" was a big summer hit (the 34th biggest selling single of 2003 in the U.S. according to Billboard magazine), and was featured on the album The Neptunes Present... Clones, which debuted at number one on the Billboard 200 in August 2003.

"Frontin'" was a #5 hit in the U.S. upon its June 2003 release and remains his biggest hit there to date. It also peaked at #1 in the U.S. R&B/Hip Hop and U.S. Rap charts. In the UK the single also charted inside the top 10, peaking at #6 in the UK official singles chart and spending 10 weeks within the top 75. It is Pharrell's biggest hit worldwide as a solo artist (his biggest hit overall being Drop It Like It Hot with Snoop Dogg).

The lead girls in the video are Lanisha Cole and Lauren London.
[source]

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the movement.